Country Time Lemonade

PR | ACT






The Littlest Bailout

Idea︎︎︎



In the summer of 2020, social distancing squeezed lemonade stands dry. And while Guns ‘N’ Roses and the Lakers (yes, you read that right) received small business loans, these hard-working entrepreneurs were left out. So, we decided to take a stand for the little guys, by creating The Littlest Bailout. The first economic relief program to help the smallest of small businesses: lemonade stands.

︎︎︎Launch Video









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IG Stories














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Print

WSJ︎︎︎



Since this was an economic matter that wasn’t getting enough media coverage, we announced the creation of this $100,000 relief fund through a full-page print-ad in the Business & Finance section of the Wall Street Journal.











Credits



Team︎︎︎

Pete Lefevre | VP Creative Director
Ryan Stotts | Creative Director
Javier Valle | Senior Copywriter
Daniel Jaramillo | Senior Art Director
Agency︎︎︎

Leo Burnett Chicago
Year︎︎︎

2020