b.1991—MED, COL

Daniel Jaramillo

Senior Art Director based in Chicago.
Currently at Leo Burnett.



WORK

I Am Hunger In America
Kraft Now Pay Later
Legalize Lemonade
 Super Bowl ‘18
Toyota Yaris iA
Kraft Valentine’s
Country Time (Soon)
Cheez-It Snap’d
Emoji Sentiment
Toyota RAV4
Young Lions
⚰️ Graveyard 



INFORMATION

→ About / CV
→ Contact — hello@danijaramillo.com

Mark
05—DIRECT/OLV

Big Bowl Mac & Cheese





↳ OLV


Valentine’s Day should be the most romantic holiday of the year, but some parents admit that kids put a wedge in candlelit dinners and alone time. In fact, 86% of parents want to get intimate with their partner on Valentine’s Day but claim children will prevent 1 in 4 of them from actually getting it on.

So, to launch Krafts new Big Bowl Macaroni & Cheese we saw an opportunity give parent’s what they really wanted on Valentine’s Day: Some intimacy. By positioning the new Big Bowls as way to Induce their kids into a food coma, so mom and dad could finally have some alone time.




↳ Social





Direct


Along side our spot, we launched krafmacisforlovers.com which gave parents early access to a Valentine’s Day kit with Kraft Big Bowl Macaroni & Cheese.
Also included were some romantic goodies like candles, rose petals, and a card to help them heat things up in the bedroom. 





↳ Desktop





Credits


Client
↳ Kraft Mac&Cheese
Agency
↳ Leo Burnett
Role
↳ Senior Art Director
Year
↳ 2020








Mark