Feeding America

Integrated | Data






I am hunger in America

Idea︎︎︎




40 million Americans, including more than 11 million children, don’t have enough to eat. For many people, hunger in America is invisible. They don’t know what it looks like. The truth is, hunger can be hard to recognize because it affects people from all walks of life in every community across the country – our neighbors, children’s classmates, even coworkers could be struggling to get enough to eat.

So, to challenge people’s perception of what hunger looks like in the US, we used artificial intelligence and data fom the  USDA to create the first data-driven visualization of hunger in America.

︎︎︎Case Video









Film
















Print + OOH


















Radio













Website ︎︎︎ IamHungerInAmerica.org
















Making-Of

︎︎︎






A visual representation of hunger created by Artificial Intelligence from thousands of photos and data of Americans struggling with hunger.

First, we worked with Feeding America and their network of food banks to gather over 28,000 photos of Americans struggling with hunger. Then using 2018 USDA demographic data of Americans facing hunger, including gender, age, and ethnicity, we narrowed them down to 1,000 photos. Finally, the 1,000 photos were used by Artificial Intelligence to create an image that resulted in a lifelike portrait that represents what hunger looks like in America.









Credits




Team︎︎︎

Jeanie Caggiano | ECD
Chris Von Ende | SVP Creative Director
Mike Ward | SVP Creative Director
Javier Valle | Senior Copywriter
Freddy Agostini | Senior Art Director
Daniel Jaramillo | Senior Art Director
Agency︎︎︎

Leo Burnett Chicago
Year︎︎︎

2019