b.1991—MED, COL

Daniel Jaramillo

Senior Art Director based in Chicago.
Currently at Leo Burnett.



WORK

I Am Hunger In America
Kraft Now Pay Later
Legalize Lemonade
 Super Bowl ‘18
Country Time (Soon)
Toyota Yaris iA
Emoji Sentiment
Toyota RAV4
Young Lions
⚰️ Graveyard 



INFORMATION

→ About / CV
→ Contact — hello@danijaramillo.com

Mark
07—PRODUCT INNOVATION

#EmojiSentiment






↳ Case Video


Nowadays, we are communicating with ever more brevity. Text and chat messages are the new norm, and long-winded messages are less and less appreciated. Which is why emoji are now so important. They’re key to keeping messages short—and expressive.

Emoji allow us to not only say a lot, but also express the tone in which we’re attempting to communicate (silly, angry, sarcastic), which—if you’ve ever attempted texting without emoji—is a pretty complicated thing to do! 
So, given the ever-increasing use of emoji, we consider tracking them (and not just words) the next big step towards accurately defining online topic sentiment.

Emoji Sentiment is a social media analytics tool that tracks how people feel about trending hashtags—according to the emojis they use. With it, you can find whether the sentiment regarding a topic is positive, negative, or somewhere in between.






Site Design


↳ Key Frames





↳ User Interaction
↳ Prototype → emojisentiment.com






Credits


Client
↳ Personal Project
Role
↳ Art Director / UX
↳ Front-End Web
Year
↳ 2016